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expertise

I write to connect language to thoughts and phrases.

To remove obfuscation of jargon.

To entertain others. 

Industries I work in:


Pharmaceautical and life sciences

 It’s about recruiting, retaining, and creating an environment that people want to participate in. It is about taking care of people. It’s about being present for those in front of us. It’s about explaining a complex product in the manufacturing execution systems (MES) space. All rights reserved Emerson (photo).


Proposal explanations for the federal government – Technology and strategy

For large RFPs, I provided the writing to win. I have helped clients win awards from $400 million in large DoD proposals at the federal level to $20K in local school grants at the local and state levels. Some clients include BAE Systems, Booz Allen Hamilton, GDIT, Hillsborough County and dozens of small business clients. My most recent effort included writing for the DoD to support cloud computing contracts.


financial – Brand writing for websites

For APR Mortgage and dozens of others companies I produced the stories and descriptions of their products and services. I also provided the overall layout, color scheme, and accompanying artwork to help them land new customers.


Legal – Personal Brand and awareness campaigns

Simplifying complex images and language. I created the copywriting, content, and personal branding for Resolve Discovery and several Fortune 500 companies.


Restaurant and tourism Brand stories

Simplifying complex images and language. I created the copywriting and supporting small business strategy. I designed and created this map. I provided a QR (quick response) code, SEO tracking system, and articles to support selling it to the Wyndham Hotel chain in Southern California. The project enabled 100’s restaurants the ability to tap into customers in and around the Disneyland area. I helped this client earn more than $100K annually in passive income.


tourism map and engaging descriptions

A project I created for the city of Carlsbad and their tourism division


academia – Process illustration for research

This was a simple Visio graph that captures the process of a software application. I developed and sold the software application to a company that specializes in artificial intelligence, machine learning, and automatic text categorization software.