It is all about creating curiosity. Curiosity that leads to awareness. Awareness of something. This something might be you, your brand, your book, or even your resume. At a minimum it has to be interesting. It has to make an emotional imprint on your readers. It should create presence, authority, and  show your unique style. The next part is hard. It involves calculating the conditions that must exist for you and your brand to be a success. I provide the creative copy and artwork to capture the imagination of your readers.