It is all about creating curiosity. Curiosity that leads to awareness. Awareness of something. This something might be you, your brand, your book, or even your resume. At a minimum it has to be interesting. It has to make an emotional impact with your audience. It should create presence, authority, and  show your unique style. 

The hard part is calculating the conditions that must exist for you and your brand to be a success. I can help you do that as well. There may be natural, scientific, or even financial constraints you have to deal with. I provide the copywriting to capture the imagination of your readers.