So much of what we learn these days comes from absorbing the interpretations of others. You might as well include all the bullshit we read on social media too. We turn these snippets of information into an amalgam of understanding and logic. It might sound good, but somewhere we lose the magic. The magic is knowing how to create curiosity with our art. Did we move the plot forward? Did we create an emotional imprint with our brand?

With logic there is an absolute craving for certainty. Our more rational friends will ask for more proof and more explanation. Before long you have short thesis and are exhausted trying to get your point across. It is the domain of lawyers. Necessary but not fun. Pure logic is devoid of humor. It reeks of sterility. And it normalizes the sameness between every answer. Even worse if you are in the business world it is predictable. It will get you to the same place the competition is. There is the case for detailed engineering specifications, medical surgeries, and many others. In this case I am talking about turning emotions into artistic expressions and stories. Stories that value resonance over reach. 

There are of course important tendencies like ‘confirmation bias” to guard against, but in this case it’s about getting to the root of the why you feel the way you do. There is a truth to your intuition. This website is dedicated to helping you get behind your emotions, make sense of them, and ultimately use them to move forward. There are times when an emotion is not appropriate and they might cause us to discriminate irrationally. We can set up alerts to guard against these unconscious biases and behaviors. You don’t always need to be a pinnacle expert in your field. Learn the fundamentals well and then specialize from there. The rest of the time you can listen and tap into your emotions to make up the difference.  

I offer some unorthodox approaches as a way to help others laugh at their problems while making sense of their emotions. My hope is that you create your own path by tapping into your own emotions and make use of them.