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About

Like many people I have an amalgam of skills and an affinity for projects that require both sides of my brain. My art and writing skills were shaped, in part, by my time as a U.S. Marine. I served two combat tours in Iraq and Afghanistan. It was in trying to articulate the impressions left by combat that art & writing found me. I was drawn to the Marines because of the physicality of the service. It was also a way of serving the country that I love.

I found that coupling of my scientific and business education allowed me to make sense of trends and to approximate with some success. My education also afforded me a sort of scaffolding to hang ideas on. Except when I am making others laugh, I prefer to be quiet. I chafed under the kick-in-the-door stereotype of a normal Marine. However, I strongly agree with their mantra of leading from the front. Over the years I decided I would lead quietly and in time I came to understand the strength in being less visible.

Bill Russell, an old NBA player, captured this idea in a way that stayed with me. He spoke of invisibility not as absence, but as opportunity. A space where influence does not announce itself but still moves things forward. His rivalry with Wilt Chamberlain, a towering and dominant presence on the court, revealed this. Russell did not try to overpower him. Instead, he shifted the outcome in small, precise ways: altering a shot location, changing Wilt’s shot trajectory by getting in front of him, influencing the game without demanding attention. And in that quiet resistance, he helped shape history, winning 11 NBA championships.

Something in that perspective resonated with me. The idea that impact does not always require noise. That presence can be subtle and still meaningful. I began to approach events in this light. Quiet. Observant. Guided by instinct rather than insistence. I set out to study how the invisible aspects of things impact our behavior. This research led me led me to making sense of what audiences feel, understand, and remember. My research also helped me make sense of our increasing technological and analytically driven society. I was fascinated by how human communications and skills are being impacted by technology.

The name Tesladesigns came to me while studying the ideas of Nikola Tesla in graduate school. It reflects a curiosity about systems, patterns, and unseen forces shaping the world. Though I hold the name Tesladesigns, it is not connected to Tesla or affiliated with Elon Musk. It was more about the inspiration from the scientist himself (Nikola Tesla). My background includes advanced studies in artificial intelligence, machine learning, digital research, financial research, and databases. These tools inform my understanding, but they are not the center of what I do. They are just tools.

In the end, I calculate the conditions required for the success of things. I turn complexity into revenue. When I am not writing proposals and creating illustrated writing, I can be found helping my students position for the future. I help them see forward by mapping the scientific and financial boundaries of new trends. I help them discriminate between fads and trends. I help them conceptually understand artificial intelligence and it’s connections to different industries. Thanks for visiting.  Scott