Starting Sentences

Some starting sentences to help you get the creative process going.

  • Think about hype versus reality. By reality I mean science. Marketing departments will often capture the public’s imagine but fail to meet it with reality.
  • Look for journalistic piffle. Is it an article with 100’s of hyperlinks embedded within it? It’s probably crap or spam marketing.
  • Can you find correlations between company products.
  • Try to put words to the perceptions you receive from others. Use their words though.
  • Does a product leave you with an emotional imprint?
  • Try to create analogies in your writing when explaining complexity. Maybe it was one of those cars that goes just fast enough to slow you down.
  • Be careful not to apply what we call “over fitting” or being too discriminatory.
  • A good pedigree and past performance does not guarantee you success today.
  • Always take the initiative.
  • Is it possible to predict the future? Yes, but it comes down to the level of granularity.
  • Often times we can use technology for purposes it was not intended for.
  • When you are mapping subjects or trying to figure something out, look for the nature and scientific barriers.
  • Use predictions to position yourself and your company for the next thing.
  • If you put structure in your writing, it will provide some meaning as well.
  • When writing don’t worry about competition, just get started. You are not just competing against other writers, but also against other forms of entertainment. It’s tough.
  • Write to resonate and not reach.
  • Organization in documents is about retrieval.
  • Help readers educate their judgement. Create curiosity leading to awareness. Without awareness we can’t expect people to care about our work.
  • Make sure your observations are rooted in science and delivered with kindness if required. Giving your readers something to press against.
  • If you are too angry and up in your own head with emotional recycling, you can’t hear the music around you.
  • Ensure you bridge the gap between aspirations and operational reality.
  • Transform what others feel into easy to read language.
  • A collection of estimates…..
  • For Marketing types ensure you have a rhythm. Is there a cadence and consistency in your corporate communications?
  • Sometimes it’s fun to connect over complaints….
  • Technology is taking the place of skills in many industries.
  • Talk about learned complacency…
  • It was a celebration that turned to a tribute….
  • Students learn by telling, by doing, by teaching others….

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