Some starting sentences to help you get the creative process going.
- Think about hype versus reality. By reality I mean science. Marketing departments will often capture the public’s imagine but fail to meet it with reality.
- Look for journalistic piffle. Is it an article with 100’s of hyperlinks embedded within it? It’s probably crap or spam marketing.
- Can you find correlations between company products.
- Try to put words to the perceptions you receive from others. Use their words though.
- Does a product leave you with an emotional imprint?
- Try to create analogies in your writing when explaining complexity. Maybe it was one of those cars that goes just fast enough to slow you down.
- Be careful not to apply what we call “over fitting” or being too discriminatory.
- A good pedigree and past performance does not guarantee you success today.
- Always take the initiative.
- Is it possible to predict the future? Yes, but it comes down to the level of granularity.
- Often times we can use technology for purposes it was not intended for.
- When you are mapping subjects or trying to figure something out, look for the nature and scientific barriers.
- Use predictions to position yourself and your company for the next thing.
- If you put structure in your writing, it will provide some meaning as well.
- When writing don’t worry about competition, just get started. You are not just competing against other writers, but also against other forms of entertainment. It’s tough.
- Write to resonate and not reach.
- Organization in documents is about retrieval.
- Help readers educate their judgement. Create curiosity leading to awareness. Without awareness we can’t expect people to care about our work.
- Make sure your observations are rooted in science and delivered with kindness if required. Giving your readers something to press against.
- If you are too angry and up in your own head with emotional recycling, you can’t hear the music around you.
- Ensure you bridge the gap between aspirations and operational reality.
- Transform what others feel into easy to read language.
- A collection of estimates…..
- For Marketing types ensure you have a rhythm. Is there a cadence and consistency in your corporate communications?
- Sometimes it’s fun to connect over complaints….
- Technology is taking the place of skills in many industries.
- Talk about learned complacency…
- It was a celebration that turned to a tribute….
- Students learn by telling, by doing, by teaching others….